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When new mother Barbra Isenberg was unable to find a suitable teddy bear for her little one back in the 70's, she set out to create a toy company that offered high quality plush toys. Thirty-years later, Barbra has accomplished just that. North American Bear products are designed in their Manhattan studio by Barbra and her team of four designers. North American Bear has been a leader in plush for decades and continually lives up to their reputation with new endearing products each year.